www.radiohightech.com

The Legal Ramifications of Payola Radio

Payola radio has been in play since time immemorial. According to the US law it is defined to be the illegal practice of payment by recording companies so that music radio is broadcasted in favor of this. In the event the song is presented as being part of daily normal broadcast that has advantage of marketing the artists. It is was put into realm that a radio station can play a song in exchange for money, but it must be disclosed on air as sponsored airtime.

In brief, when a broadcast licensee has received payment for airing a program at the time of airing, the station has to clarify that factual agreement and identify the person who paid for it. The material must be identified at the timeframe of broadcast. It is therefore put clear, that any broadcasting station presenter who accepts payment must disclose this information prior to broadcasting of the material failure of which may lead to law enforcement to the involved individuals. Today, though the payola radio is slowly coming back into reality as artist form Recording Industry Association of America (RIAA) that is on the stream to gap in million loop-holes in the system.